Number Of Threads Users (December 2023)
/ Threads Users Insights: Explore the rapid rise, slowdown, and most-followed accounts on Threads, Meta’s social platform with 132 million users.
By Nilesh Badwar.
Date: 23 Dec 2023 11:41 AM IST
Meta‘s new social media platform, Threads, made headlines for its record-breaking launch. In December 2023, Threads has achieved remarkable growth, but it appears that its rapid ascent has experienced a significant slowdown. Let’s take a closer look at the numbers and insights into this platform’s journey.
How Many Threads Users Are There?
As of December 2023, Threads boasts an impressive 160 million users. However, its growth rate has noticeably increased in recent months. The platform achieved a monumental milestone by reaching 100 million users in just four days and six hours after its launch. Two months prior, in August, Threads had 124 million users.
Comparatively, ChatGPT, the artificial intelligence language model, set a record by reaching the 100 million user mark but took a more prolonged period of two months to achieve this feat.
Here is a summary of the timeline of Threads’ total users, tracked by Quiver Quantitative:
| Total Users | Date |
|---|---|
| 1 million users | July 6 |
| 5 million users | July 6 |
| 10 million users | July 6 |
| 50 million users | July 6 |
| 75 million users | July 7 |
| 100 million users | July 10 |
| 125 million users | August 19 |
| 132 million users | September 19 |
| 137 million | November 5 |
| 160 million | December 19 |
Source: Quiver Quantitative
Threads User Growth
Mark Zuckerberg, Meta’s CEO, revealed that Threads gained a staggering 70 million users within just 48 hours of its launch. This remarkable achievement has solidified Threads as the fastest-growing social network in history by a significant margin. Previously, ChatGPT held the record, but it took them five days to reach this milestone.
Threads’ rapid growth extended to other user milestones as well. The platform reached one million active users within just one hour and 10 million users in seven hours. This stands in stark contrast to ChatGPT, which took 40 days to reach the same number.
To provide further context, here’s a comparison of how long it took some of the world’s most prominent online service brands to reach 1 million and 10 million users compared to Threads:
| Online Service | Launch Year | Time to 1 Million Users | Time to 10 Million Users |
|---|---|---|---|
| Threads | 2023 | 1 hour | 7 hours |
| ChatGPT | 2022 | 5 days | 40 days |
| 2010 | 2.5 months | 355 days | |
| 2004 | 10 months | 852 days | |
| 2006 | 2 years | 780 days |
Source: Statista
Threads User Activity
Upon Threads’ launch on July 6, the platform recorded a remarkable 41.79 million daily active users. This number experienced a slight increase to 49.3 million on July 7. However, the picture took a turn when, on July 14, Threads saw a sharp decline in daily active users to 23.6 million, signifying a 52% drop in just one week.
August data showed further deterioration in Threads’ user activity, with the platform currently hosting only 10.3 million daily active users, a decline of over 79% since the peak of its popularity. This decline is not limited to user numbers but also extends to the time spent on the app, with users spending an average of 21 minutes daily on the platform as of July 7.
Source: Similarweb
Most Followed Threads Accounts
In the world of Threads, Neymar, the football star, reigns as the most-followed account with a substantial following of 9.8 million. He holds this distinction, surpassing even Meta’s CEO Mark Zuckerberg in his quest for followers.
Here are the top ten most-followed accounts on Threads as of October 2023:
Certainly, here is a column displaying the follower counts for the top ten most-followed Threads accounts as of December 2023:
| Most Followed Threads Accounts (Followers – December 2023) |
|---|
| Neymar: 11.7 million followers |
| Selena Gomez: 11 million followers |
| Kylie Jenner: 9.5 million followers |
| Kim Kardashian: 8.3 million followers |
| Mr. Beast: 6.5 million followers |
| Jennifer Lopez: 6.5 million followers |
| Shakira: 6.2 million followers |
| Will Smith: 5.9 million followers |
| Chris Hemsworth: 5.5 million followers |
| Khloe Kardashian: 5.5 million followers |
New Feature of Edit Option on Threads
Threads by Instagram has introduced a new feature that allows users to edit their posts for a limited time, free of charge. This microblogging platform, positioned as an X/Twitter alternative, empowers users to make edits within the first five minutes of their post going live. To access this feature, users need to click on the kebab menu icon in the top right corner, where they will find options to edit their post, control who can reply, and even hide the number of likes.
Source: TheIndianExpress
In conclusion, Threads’ journey has been marked by an extraordinary rise in user numbers, setting records and eclipsing even the fastest-growing platforms in history. However, it has also faced challenges with a significant drop in user activity and engagement in the months following its launch. The new editing feature is a promising addition, demonstrating Threads’ commitment to evolving its user experience. The future remains uncertain, but Threads continues to be a platform worth watching in the dynamic world of social media.