Adobe Acquired This Bengaluru-Based AI Startup
Published By- Nilesh Badwar (TheQualts)
Published Date- 23 Nov 2023
Game-Changing Move
Adobe makes a strategic move by acquiring Bengaluru-based Rephrase.ai, signaling its entry into the generative AI and video-tooling space.
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Integration Goals
Adobe aims to elevate its video-editing platform, Creative Cloud, by integrating Rephrase's technology and generative AI capabilities.
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Impressive Startup
Rephrase.ai, led by IIT graduates, has raised $13.9 million, offering users an easy way to generate professional videos and create digital avatars.
Team Transition
In the deal, most of Rephrase's team joins Adobe, showcasing a collaborative effort. The founders are expected to receive cash and Adobe stock.
Adobe's Indian Startup Debut
This acquisition marks Adobe's first venture into the generative AI and video-tooling space and its first acquisition of an Indian startup.
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AGI Focus
Adobe's entry into the generative AI space is evident with the beta launch of the Firefly model, showcasing its commitment to advanced AI tools.
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